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💿 Hi, it’s a pleasure for us to have on Hardrockheavymetal Srdjan Bilic of PRIMITAI! Welcome!!

Thank you for having us! Greetings to you and all the readers!

💿 Primitai are on the road for many years..Honestly, we all believe that you have been overlooked thus far..Do you agree?

Thank you for suggesting we deserve better! I agree that in a different era or time our music would be getting us bigger gigs and more recognition, and that we haven’t had the breaks some other bands have, there is not much of a music industry left for our kind of music in the UK. There aren’t many ladders left to climb to the top, you need a lot of luck to stumble upon a path to a higher level.

But looking back over the years we are grateful and proud of the big moments we managed to achieve, such as supporting Saxon and Sepultura and getting to do some big tours and festivals. We can definitely say that we have fulfilled some our wildest dreams that we had when starting this.

💿 Your new album ”THE CALLING” is ready (available from May 25th). Can you tell us somethin’ about its composition process and style? Are you satisfied about this platter?

This was the most collaborative album from a compositional point of view, and it’s the first time we perfected how to play the whole album as a band before going in the studio.

Previously we often went into the studio with just ideas in our heads or computer demos.

We are really happy with the outcome of this which is that the band sounds more as a unit than ever, the drums guitars and vocals are all truly interwoven.

We’re really proud of how it’s turned out, the ideas have sound as strong as we imagined they would.

We’ve added some new dimensions to our “classic Primitai” foundation of catchy riffs and melodies, there’s some progressive elements, symphonic bits, rock opera style choruses, some real musical journeys.

And some no-nonsense in your face heavy metal! We also couldn’t be happier with Lasse Lammert’s mixing and mastering.

💿 The real “news” in music industry is the return of vinyl. What’s your feeling about this classic format and the current music “business”?

I think it’s great that vinyl is coming back and it’s another career accomplishment for us to finally have a vinyl release thanks to Dissonance who are strongly pushing that format.

We are optimistic that more people will start rediscovering and appreciating having a physical piece of music in their hands and the whole experience of seeing the album art, booklet and details in the flesh, and that this will help grow that revival.

💿 The new album will be out via DISSONANCE PRODUCTIONS, the first with this really smart label. Can you tell us somethin’about your relationships with them?

We are happy to have joined forces with Dissonance Productions, they have a vision to bring together the most promising young UK metal bands and give them all the vital distribution and promotion that that no one else can or wants to offer here.

They do things that independent bands otherwise can’t do on their own, such as running a full time office, warehouse, production facility and team of designers.

They opening a lot of new doors for us by sending our new album to shops and PR agents all over the world, putting us on all the digital platforms and physical formats. It’s big boost for us!

💿 Can you tell us somethin’about your next live projects?

We are steadily adding to our live schedule after the album comes out, at the moment we have a few major cities in the UK confirmed and a few trips to Europe already in place.

Keep checking on our dates and we’ll hopefully see you somewhere near you.

Our album launch concert is on 26th May at the Underworld in Camden, London, which is a cult venue that many famous bands play, so it’s a big deal for us to finally be one of the main bands of the night there.

💿 We love the cover of “THE CALLING”! Who made it?

Thanks! Our cover was designed by Claudio Bergamin, we were big fans of his style, he hand draws his art but his final product always have a “cutting edge” finish, it sits perfectly with one foot in the classic era and one foot in the modern without looking too rough or too clean and digital.

So we got in touch and were happy that he agreed to work with us.

💿 Lastly, what’s your opinion about new hard’n’heavy bands? Is there hope for a new golden era, especially in UK?

I think the generation of UK bands that Primitai is part of is starting to come of age and mature, after all these years we’ve learnt how to do ourselves justice in the studio and live.

We have all been going around 6-10 years now which requires real persistence, stamina and passion.

Many bands that started the same time as us haven’t lasted. It’s amazing that this year almost all of us “survivors” are releasing albums, it’s turned 2018 into quite a celebration of the bands kept fighting.

All these bands are releasing their strongest albums to date which makes it undeniable that the scene is in great health and has more potential than ever.

People from other countries are already pointing out that the UK is putting out so many promising heavy metal albums this year.

💿 Thank you so much for your time! See you soon on Hardrockheavymetal!

Thanks again and all the best! (Pics taken from band's FB; band's picture by CHARIS BAGIOKI)

#primitai #nwothm #dissonance

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